Independent concept project
Project overview
00week roadmap
00core page types
00primary journeys
00reusable components
Scope figures describe this concept build. They are not presented as client performance results.
01 / The brief
The business problem.
02 / Strategy
The direction behind
the interface.
03 / Information architecture
A page system built around decisions.
04 / Visual system
A brand language designed
for the category.
Core palette
Typography direction
Aa
Large editorial headlines, restrained interface typography and strong numerical hierarchy keep the experience confident without becoming decorative.
05 / Selected screens
A consistent system
across the journey.
06 / Deliverables