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Selected Work / URL Blueprint

Work built to
feel considered.

A portfolio of independent concept builds showing how URL Blueprint approaches real-world business problems across strategy, brand, web design, development and growth.

EXPLORE PROJECTS →START A PROJECT
Independent concept portfolio: these are original URL Blueprint concept builds, not claimed client engagements. They demonstrate the level of strategy, structure and design we would bring to a real project without presenting invented business results as verified outcomes.
6 projects

Featured case study

Northshore Realty
Digital repositioning.

An independent concept build for a premium coastal real-estate brand, created to demonstrate URL Blueprint's strategy, UX and visual direction.

Northshore / Residences

Find a home
worth staying for.

A more editorial property journey designed around buyers, not databases.

Independent concept build
Real Estate / Strategy / Web / UX

From listing-heavy to buyer-focused.

The project explores how a premium property business can move from a catalogue-style experience to a calmer, trust-led journey built around buyer intent, location and lifestyle.

00week project roadmap
00core page types mapped
00audience journeys
00reusable UI components

These are project-scope figures, not fabricated performance claims.

VIEW FULL CASE STUDY →

Concept project archive

Real business problems.
Original design responses.

Each project has a full case study covering the brief, strategy, architecture, visual direction, screens, deliverables and project scope.

Healthcare / Web
Concept 01

Vela Dental Studio

A calm premium dental experience designed to reduce information overload and make high-intent treatments easier to understand and enquire about.

00week roadmap
00page types
00UI components
View case study →UX / Design / Dev
Legal / Brand + Web
Concept 02

Marrow Legal Partners

A boutique legal identity and website direction built to communicate expertise without falling into conventional corporate-law visual clichés.

00week roadmap
00page types
00UI components
View case study →Brand / Web
Fitness / Landing System
Concept 03

AxisFit Performance

A campaign-ready landing-page system that separates membership, transformation and performance-training audiences into clearer journeys.

00week roadmap
00landing variants
00UI components
View case study →Growth / CRO
B2B SaaS / Web + SEO
Concept 04

Nimbus HR Cloud

A clearer HR software website architecture built around use cases, integrations, comparison intent and product-led demo journeys.

00week roadmap
00page types
00UI components
View case study →UX / SEO / Web
Interiors / Brand + Portfolio
Concept 05

Cedar & Stone Kitchens

A more architectural identity and portfolio system designed to communicate craftsmanship, process and higher-value custom kitchen work.

00week roadmap
00page types
00UI components
View case study →Brand / Web
Education / UX + Web
Concept 06

LumenLearn Academy

A course-discovery system designed around learner goals, experience level and outcomes rather than a long undifferentiated programme catalogue.

00week roadmap
00page types
00UI components
View case study →UX / Design / Dev

Why concept work

Show the thinking.
Not fake results.

Until URL Blueprint has verified client outcomes, the strongest portfolio is one that demonstrates real design thinking transparently. These projects show how we would solve realistic business problems without pretending an invented conversion percentage came from a real engagement.

01
Realistic business briefEach project starts from a believable commercial problem and target audience.
02
Complete strategic responsePositioning, sitemap, journeys, design system and conversion logic are documented.
03
Original visual executionThe mockups and interfaces are designed as URL Blueprint concept work.
04
Verified results laterOnce real client work launches, concept scope metrics can be replaced by actual measured outcomes.

Your project / next

Want to turn a real brief
into our next case study?

Bring us the business challenge. We’ll plan the strategy, build the experience and create the measurement framework so future case-study results are based on real data.

START A PROJECT →
URL Blueprint

We Plan. We Build. You Grow.

Strategy before decoration. Clear journeys before development. Measurement after launch.